Founded in 2022, Firebox Spice Company is a St. Louis, MO based purveyor of expertly crafted rubs and spices including Rib Rub, Chicken Rub, and Brisket Rub.
It all started playing poker at Steph and Kurt’s house one fall night. The gracious host that he is, Kurt, smoked a massive brisket for the entire group of guys. While others took a smoke break between rounds, Tanner slowly devoured more than his fair share of the delicious brisket. While Tanner was still stuffing his face, he uttered to Kurt, “You know you should sell this rub…”
Fast forward a few years, kids, jobs, and other life events; with the blessing of both better halves, Tanner and Kurt finally sat down to build the business. Starting with three essential rubs, they launched Firebox Spice Co in July 2022.
We are beyond pleased with the initial products and early success. More so, we are excited for what’s to come. Over the next few months and years we hope to grow the portfolio and expand into retail. We couldn’t have launched this dream without the love and support of so many, especially our wives. We would also like to thank our friends and family for their continued support and encouragement.
Kurt Sliefert & Tanner Hobin, Firebox Spice Company Founders
Kurt Sliefert
Co-Founder, Head Chef
20 year industry veteran with extensive experience serving Executive roles. Flavor obsessed innovator that expertly crafts custom spices, rubs, and sauces. Curious griller with a passion for perfection, always striving for better.
Tanner Hobin
Co-Founder, Head of Growth
Entrepreneur with a proven track record of commercializing digital native consumer goods brands. 20+ years of experience in ecommerce and digital growth marketing. Passionate home Chef, never too far from a grill or a beer.
Firebox Spice Company Strategic Advisors
Steph Sliefert
Jen hobin
Senior Brand Manager
Trish Wright
Registered Dietitian
Richard Kraus
Executive Chef
